How To Make Money on TikTok | Definitive Tips
You’re looking to make money off your content as an influencer? Then TikTok is one platform to consider.
Yeah! you got it, right?
Originally TikTok wasn't the platform to make money, it was just the application to share the short video clips and having fun. But then, just like other digital market places like Instagram and Facebook, TikTok has become quite popular for making money online. To me, you can monetize your TikTok audience in every single possible way that you can do on any other social media platform.
Before we continue to go all these ways to make money on TikTok, To me, the way you can do any of business or monetize your audience on any of the social media platforms or digital market place is a three-step process: Attract, Build and Convert.
Once you have Attracted the right audience and build a relationship with them by giving them the right type of content and giving them value, you can convert them to money.
Hence — never — deceive your loyal followers to just make money, always give the right content and promote those products and brands (will be explained later in this article) which will give them value for their money.
Here are the few ways that you can follow to make money on TikTok:
1. Online Gifts
A well-known way that people are making money from TikTok is going live and collecting gifts from audiences. It’s a built-in monetization feature from day one.
A TikTok user can easily live-stream and communicate directly by chatting and interacting with thousands of users. If you have a huge audience, gain good followers, and get popular on TikTok, then you may be allowed to go live consistently and generate some income from your trick outs. This option is not available for all the users.
How does it work?
There is something called “coins” a virtual currency that everyone within the app can purchase by going into their profile. The coins purchased can subsequently be given to the influencer during the live-stream.
While going live, your audiences may give you these coins as a way of admiration and giving thanks for all of your efforts in creating the content.
Now, these coins can be traded into real money.
2. Contract With Famous Brands
This is one of the best ways to make money on TikTok. It covers the majority of income size. Some famous TikTok influencers earn around $50k to $150k for a successful brand partnership.
You must gain popularity on TikTok with a high number of followers. The followers on your account must be at least half a million.
Many TikTokers count only on this sponsorship as they pay a good amount of money for promoting their brands or services.
It’s the same phenomenon that happens to other platforms for a very long time, now you can do the same thing on TikTok. Influencers marketing is very big on Snapchat and Instagram but its already coming to TikTok. Yes, a lot of brands that are coming to TikTok. So you can work with some brands and create deals and make money that way.
If you’re getting tons of likes on each post and regular comments on your videos, then brands are more likely to follow and examine your activities. If you’re carrying a good personality and well-known on the platform, brands will notice and reach out to you for partnership.
You’ll even be more visible by brands that offer products mostly used by your type of followers. For example, if you’re well known by young boys (anyone between 13 to 19 years), then you’ll be more attractive to brands that sell products to teenage boys.
To get this contract long-lasting both the brand and influencer should talk to each other with the same tone. If a brand is offering a good piece of amount, then influencer must have followers who are potential customers to purchase that brand’s products.
3. Lead TikTok Traffic To Your Products
This is another excellent way for TikTok influencers and content creators to make money on TikTok.
Yes! If you are an eCommerce brand or you have different products, or you offer services on your website, you can put that link in BIO, this great feature of TikTok has opened a lot of opportunities, a lot of ways you can monetize on TikTok. So you can drive traffic to your products.
However, it’s worth noting that this technique works better for those with a good support base on TikTok. The very important thing to advertise your products is engaging your followers and mold them into a community. Take live sessions, interact with them, and make them feel special.
If you are an experienced marketer, that way, you can easily use your TikTok videos to shape your products as a quality brand and also sell that brand in the form of merchandise.
If this is the road you want to travel on then you must know the trends in the public and transform your brand accordingly. A very good advantage of having your brand that you have the freedom to have your price which best suits to attract your potential customers.
While doing all these things, always bear in mind that your followers don’t come to you to see advertisements but they come for your content that you show them, so never compromise on the quality of the content while promoting something. It’s essential to retain the popularity of your name.
4. Grow Up TikTok Accounts And Sell
Another method that influencers are making money on TikTok is by selling their account once they get it famous.
Go for a specific product or service called a niche, create appealing content to catch the attention of the audience. A real consistent effort would be required to engage the potential customers of that particular interest.
People at present are doing such type of business in digital social media marketing places. Even they don’t have the products to sell, they just grow their account around a niche, go viral, and reach out to a well-known product brand in that industry and sell their accounts.
On the other hand, for brands, it becomes very easy to sell their products once they have such a popular account with millions of followers in their hands.
So, if you want to make money this way then grow-up a devoted following around a specific topic, get in touch with brands, and sell the account to them. They'll love to access your tons of followers.
Please always take care of one thing, that never deceive your loyal viewers and promote the niche that gives value to their money.
5. Managing Other Creator’s Accounts
There is an opportunity in TikTok to earn some money, i.e. to manage other people's accounts. Some creators on TikTok have millions of followers and occasionally this takes place very quickly and sometimes literally overnight. Alongside TikTok, these creators also have to manage their accounts on other social media platforms. They most probably would need a helping hand.
This is the time you can come in. Identify such people, take a hand, and offer your services to manage their social media strategies like controlling the TikTok account, execution of Instagram content, and Facebook Ads.
If you have a good skill to run social media accounts, you can charge a good amount for your services.
6. Become A TikTok Consultant
One of the options on how to make money on TikTok is consulting. Your knowledge and experience of TikTok can make you earn money on TikTok. It’s a decent way to grasp your skills from TikTok and assist other people to uplift their TikTok tactics and support them in becoming a great creator and getting their video clips viral.
Once you have significant experience that you count yourself in professionals, you can offer it as a service. You can help them to convert their relatively ordinary video to a craft that can get hundreds of thousands of views. People will pay to add your skills and intellect to their content.
Thus, allowing you to make money on TikTok.
7. Sell Your Flair
TikTok is becoming one of the powerful sources of bringing customers for a business. If you have some special skills, then you can offer it as a service on TikTok.
Just frequently upload quality informative videos that are related to your skills or services and inspire your audience to get your services.
You may be a kind of technology professional, a diet expert, a content writer, a trainer, and many more. You need to be consistent with TikTok. Create content regularly, if not daily then fix one or two days a week to make videos and upload in TikTok.
Your hard work will pay you back.
8. Become A Middleman
An acceptable way to make money from TikTok is by becoming a middleman between an influencer and a brand.
Creating a contract between both parties, making sure of in time deliveries, working as a coordinator, you can charge from both parties for your services.
Some heavyweight influencers don’t have the time and want some supporting hands. You can assist them in running their campaigns also.
This isn’t a new idea. There are certain influencer agencies to serve Instagram influencers already.
The same concept goes to TikTok. You can be the middleman or the broker between a creator on TikTok and a brand who wants to work with that influencer.
9. Selling Shoutouts
Similarly, people have done on other digital platforms. You can use different platforms to sell shoutouts. You will get paid when you post, or when you create something about different brands or different people. Very interestingly, people are doing this on Fiverr too.
One platform is shourtcart.com You can “Browse influencers” if you turned out to buy some shoutouts, but if you are an influencer and you want to sell shoutouts to make money then you can register for free and login and put your information there. A lot of influencers have created their accounts in shoutcart.com.
The other platform is timebuck.com. The fairly interesting platform, you will see that you can get paid by posting on TikTok. So that’s the way you’re going to monetize your TikTok audience. Go there and signup for free and register your account and then find clients and get paid.
How cool is that!
10. Cross-Network Promotions
TikTok is a great source of directing heavy traffic to other social media platforms like Instagram, YouTube, or Twitter. This will open multiple doors to cross-network promotions.
If you’re already an influencer on other social media networks, then you can make full use of your bulk audience in TikTok by driving them to other platforms. In this way, you can increase the number of views, share and likes and promote your other channels.
For instance, If you have your own YouTube channel then, TikTok can be a great source for you to get views on your YouTube videos.
In your TikTok video clip, you can refer your Youtube channel to your viewers or you can even run a small part of your Youtube video and create curiosity for your audience to go to your Youtube channel and watch full video there.
So just think smart, you need to engage your followers on other social media networks. You can generate earnings from multiple streams.
11. Affiliate Marketing
If you own a website doing some kind of affiliated marketing, then you can make the best use of your TikTok viewers. There is a very good feature in TIKTOK that you can add a link to your website is BIO. Just ask your audience to visit your website using that link.
You’ll receive a fixed percentage of sales made to anyone who followed your link on your website. Though, this depends on the agreement you’ve made with the affiliate company.
Another way to earn money on TikTok is through events. This can be attained when you get invitations from companies to take part in music carnivals, events, or fairs, etc. as a special guest.
The companies generally pay you to perform on stage, promote their brand, or even meet with their followers.
This type of income depends on the mutual agreement between the influencer and the brand.
13. TikTok Ads
If you own some business and want to promote your products or brand then there is a very good medium TikTok ADS. You can sign up there and can get access to this platform.
It’s most likely to be worth you to design a few adverts and publishing them in TikTok using this Tiktok Ads medium.
Though you need to put some of your budgets possibly you can sell more of your products by the means of millions of TikTok users.
We went through different ways to make money on TikTok. However, before going to any of these ways, you need a fan base and tons of followers. To reach this point you need to get viral on TikTok. We recommend you to read our article How to get viral on TikTok.
Keep one thing in mind that the content is king. The more unique content you will produce and upload on TikTok, the more chances for you to grow on TikTok. Getting followers becomes easy when you create videos consistently. Do something that people would love to watch and share with their friends.
Now, it’s time to explore your creativity, put your best on TikTok videos, and get the money rolling in.
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